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2016 S/S
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JFW TEXTILE VIEW 2015 A/W Trends
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JFW TEXTILE VIEW

----- 2016 Spring / Summer Japan Trends -----
Sense of Values and Web of Trust

At the behest of globalisation and divergent individual values, this season will prioritise delving to the depths of value and bringing values themselves to a new and higher plane. Accordingly, the need to respond ever-more swiftly as new and superior value emerges, bathed in originality and unpredictability, will become increasingly crucial. We shall achieve this by kick-starting efforts to structure global supply chains; based on a respectful and reliable circle, with a proud spirit and awash with enthusiasm. Let us strive to widely bridge and reinforce the circle of trust to generate a long-lasting and wonderfully creative universe.
〈Colours〉
Emphasising profound tonality amid diversified and diffused fashion status, featuring understated strength and empowered colour depth. Highlighting a full range of individuality anew.


男前・女前の流儀 / Gentlewomen’s Style / 帅气女人风格
photo_男前・女前の流儀 / Gentlewomen’s Style / 帅气女人风格

Veiled dignity, reflecting the cool ambience of actuality, en-route to a neo-visual ‘gentlewomen’. With decorative duality in a modern-feminine style; a ‘handsome’ approach married to a sleek feminine twist and empowering graphical forms of modernity, independent ‘womanic’ strength wafting a serene and peaceable tenderness and retaining an elegantly tactful balance.
〈Colours〉
An impressive and darkened tonality; typifying graceful dignity married to refined elegance and garnished with a dash of silver and gold.


異国讃歌 / Etrangers’Eulogy / 异国赞歌
photo_異国讃歌 / Etrangers’Eulogy / 异国赞歌

Enchanted by a uniquely exotic land, awash with inspirational excitement. Time gently unfolds, as all thrives under the ardent sun, bluish air and floral fragrance. An ‘etranger’(foreign) land that inspires creativity; radiating a spectacular dynamic sourced from cultural exotics and sparkling in brilliance as our aspirational dreams of distant euphoria dazzle in a haze of imagination.
〈Colours〉
An ingenuously bright gamut and an ethnic-inspired range awash with generosity transcending the temporal axis.


忘却の旅 / Lapse of Memory / 忘却的旅行
photo_忘却の旅 / Lapse of Memory / 忘却的旅行

Overtaken by the passage of time and hitting the reality buffers, we wonder what lies ahead … Are we on the right track? Let us continue to wonder, parting on a voyage bound for the forgotten… to be ourselves and recall the corners of a past we left behind. Seeking a nonchalant, serene density in time, where lucency magically veils the air. Come, depart for a trip … confronting oneself while on a healing journey and pondering a temporal-spatial state of mind.
〈Colours〉
A healing palette of peace, enveloped in serene simplicity.


アーバン・ポップ クルーズ / Urban-pop Cruise / 都市流行的航游
photo_アーバン・ポップ クルーズ / Urban-pop Cruise / 都市流行的航游

Applying intelligence enjoyably! Like a wonder-girl radiating magnetic youth, or a high-mode girl in a kitsch and multi-coloured allure, gracing a wonderland awash with playful pop-colour blocks. Retain a festive mood via cross-over hyper-mixed and powerful-mixed styles. Cruise through overwhelming enchanted arts; intersecting energetic sparks of a sportive-modern attitude and navigated by a seasonal breeze. An exhilarating and spontaneous experience in a playful urban wonderland … awash with hyper-expressive vitality.
〈Colours〉
A unique pop-colour assortment, with abundant romantic-dynamic usage of hues and a golden spin for bold playfulness.


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